Updates from Fashion's Collective Contents: | Launching a New Fashion Brand: What Comes First, Online or Offline? By Elizabeth Canon on Feb 02, 2012 05:00 am For so many emerging designers and new brands, the digital space is the only one in which they exist for their customers, having made the decision to forgo the traditional brick and mortar store. Many advantages exist, of course, including lower upfront costs, savings on staff and renting a retail space, and the ability to ... Read in browser » Fashion Brands on Google+ By Elizabeth Canon on Jan 31, 2012 05:00 am The initial selling points of Google+ are attractive. The draw of audience segmentation, the ability to share rich media content in a way that's not limited to 140 characters and the option to decide who of your following you want to share content with is considerable. However, despite the positive qualities of Google+, there has ... Read in browser » | More to read:
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