Updates from Fashion's Collective Contents: | The Rise of the Fashion Exhibition By Guest Contributor on Mar 21, 2012 01:00 am Five years ago, the pop-up was an essential marketing tool, generating real excitement and a buzz around fashion brands and retailers. Fast-forward to 2012, and the ephemeral stores are on their way to becoming truly passé. So what’s the new black when it comes to brand promotion? Surely the new front for generating enthusiasm is ... Read in browser » 4 Big Ideas from SXSW & the Implications for Fashion By Elizabeth Canon on Mar 20, 2012 01:00 am South by Southwest is a maze of presentations, panels, parties, meet-ups and meetings, or at least the interactive portion is anyway. Interactive lasts for a full five days and, at any given moment, there are a multitude of activities occurring simultaneously. There is no debating that fashion's presence at SXSW is stronger than ever before, ... Read in browser » | More to read:
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