Leveraging Digital to Promote a Bricks + Mortar Storefront
By Guest Contributor on Jul 16, 2012 01:00 am With all of the focus on driving traffic to our websites to promote e-commerce, we sometimes forget that all of these assets can be used to drive sales to a storefront as well. In fact, for those who have a physical location, your website's main focus should be engaging your local customers, advertising what's new, ...
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Recapping Pitti: How Digital Can Aid the Tradeshow Experience
By Elizabeth Canon on Jul 12, 2012 01:00 am Again this year, Pitti gathered hundreds of brands to showcase their collections to the industry's top merchants. But along with regular attendees like buyers from Barney's and Bergdorfs, and street style photographers like Scott Schulman, this year's Pitti brought something else…the intense heat. Temperatures soared to nearly 100°F, by my iphone's measure. Taking a stroll ...
Read in browser » Turning Spectators Into Consumers
By Roeland de Jong on Jul 11, 2012 08:18 am Ever since the moment brands understood that their stores fulfill a larger role than just a shopping destination, we experienced an evolution in the setup of flagships. Brands such as Louis Vuitton and Ralph Lauren molded their retail locations into real experiences, increasing traffic across continents and reaching new audiences whose intent might not be ...
Read in browser » Why Firenze4Ever Is A Powerful Business Proposition
By Elizabeth Canon on Jul 10, 2012 01:00 am In a previous article we covered the background, agenda and overall experience of Firenze4Ever, a twice annual event hosted by the Italian retailer, Luisa via Roma. Today, we turn our focus to analyzing the business-side of the event. Let’s assess: To start, Firenze4Ever is attended by roughly 35 international bloggers. For some, costs including travel and accommodation ...
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