The Chinese consumer has always had a voracious appetite for technology and innovation. More than a decade ago, every teenager on a city bus could be seen furiously texting on a mobile phone. It's no surprise that well over 550M Chinese are online, over 400M are connecting via mobile, and over 300M of those are ... Read in browser »
POP Market & The Rise of B-Commerce
By Ceci Guicciardi on Nov 06, 2012 01:00 am
While the marriage of technology and fashion has given rise to a number of visible new consumer-facing platforms, there remain untapped opportunities to leverage efficiencies on the trade side. In particular, there are specific aspects of the brand-retailer interface that the digital space is uniquely positioned to fill. Procedural clumsiness: Typically, sales collateral (such as ... Read in browser »
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